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Clean Beauty Brands Representing Top Trends of 2021

Whole Foods' Trends Council chose the top 5 clean beauty trends of 2021—and here are a few of the products that represent each.


Whole Foods Market—and its Trends Council—have announced five clean beauty trends that they predict will be most popular among consumers in 2021.

See them in the slideshow above.


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Whole Foods Market also commissioned a poll to determine what beauty consumers care about most—see what it revealed, plus more about the 5 Clean Beauty Trends for 2021 by Whole Foods’ Trends Council.

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